ROI Calculator

Continuity Resident Retention ROI Calculator

Your community

Units in community 200
Average monthly rent $1,350
Current renewal rate 57%
Target renewal rate 65%

Program pricing

Monthly fee per unit $8
Days to re-lease a vacant unit 35
Make-ready cost per unit $1,200

Annual program cost

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Cost per turned unit

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Move-outs prevented

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Turnover cost avoided

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Turnover cost breakdown

Vacancy loss per turned unit —
Make-ready and re-leasing cost per unit —
Total cost per turned unit —
Non-renewals at current rate —
Non-renewals at target rate —
Total turnover cost (current rate) —
Total turnover cost (target rate) —
Net annual savings after program cost —
Program pays for itself with just —
Kansas City metro context: Average rent is approximately $1,350/month. Units currently take an average of 35 days to re-lease, nearly twice the pace of the 2021 peak. The national multifamily renewal rate averages 55 to 57%. Top-quartile operators achieve 70 to 80%. Every percentage point of improvement on a 200-unit property preserves roughly $28,000 in annual revenue.

Why dedicated focus outperforms internal staff

No overhead

No payroll taxes, benefits, workers comp, or HR administration. One monthly invoice. Cancel anytime.

Dedicated focus

Your leasing team juggles five jobs. Retention is one item on a long list. Continuity handles retention exclusively.

Timely touchpoints

Welcome calls within 48 hours of move-in, 90-day check-ins, and renewal outreach at 90 days before expiration.

Measurable results

Monthly reports on contacts made, concerns resolved, and renewal conversations completed. Your renewal rate is the metric.

Ready to move your numbers?

A 15-minute conversation is all it takes to see if this fits your community.